SAVEMONEYHUB

The brief at SaveMoneyHub was to create a brand voice that spoke directly to the consumer, offering an authoritative, knowledgeable brand. As well as showcasing SaveMoneyHub 'experts', we wanted them to be a brand that spoke in layman's terms to cut through 'jargon' and make things easy to understand for the ideal customer profile.

To do this, we chose a friendly, welcoming tone, with hints of humour (akin to 'Innocent Smoothie'). In addition, we broke down SaveMoneyHub's unique selling points and discovered that the moralistic viewpoint of the company was environmentally friendly.

The problem? 

This wasn't mentioned anywhere on the previous website! 

Because of this, we decided to echo this consistently across multiple channels, including on the website, and through email marketing. You can see an example below or 'Our Pledge', which was to plant a tree each time a policy is purchased.